In addition to considering what additional voluntary programs will cost the company, they also think about the lifestyles of associates at Brookdale. Why the in-depth process for deciding which benefits will be offered? She says it’s because they want to offer more than just the basics. “It’s a much larger process than I think anyone ever realizes,” Arendt says.

The committee also holds quarterly meetings to discuss the upcoming year’s enrollment offerings. They work together brainstorming benefit ideas, starting with a three-to-five-year strategy plan.

Her benefits committee is comprised of different company leaders to make sure many departments are represented.